Last 
Saturday I attended the Social Capital Conference (@SoCapOtt), a social media conference that has a nice balance of presentations, round tables and networking.
The first session I attended was my favourite. The subject was Attention Economics presented by Adrian J. Ebsary. Here is what I took away from his presentation.
- Your audience = Your market
- Use Kred not Klout to your measure your influence
- Limit your Twitter following to 1000
- Let your community become your content
- Use your name for your brand
I didn’t get much out of the second the session because I practiced the “law of two feet” which was encouraged if a session didn’t meet our expectations. I stayed the longest at Privacy In Your Blog Life lead by Kat Inokai Pembleton. I really appreciated her authenticity. The two things I will remember from her presentation are:
- If you wouldn’t say it to someone’s face don’t blog it
- Write your story no one else’s.
I had no idea what to expect from the last session When Humanity Meets Industry: soulful social media marketing presented by Jordan and Brian Kent-Baas. What stayed with me from this presentation was inspiration. The couple did an amazing job at showing us how they got an almost free wedding from their blog Project Priceless. I say almost because they spent about 40 hours a week working on the blog. I highly recommend a visit to their blog to find out how they created an awesome wedding through social media.
The Twitter round table was the most valuable for me. My highlights are:
- The importance of having a good bio which may list your interests and what you tweet about
- Add a link to your blog and/or website in your bio
- If asking a question keep it simple. The answer should be Yes or No or a one word answer.
- Make lists and use them
- Add your Twitter handle to your email signature
- Do not automate your Tweets to Facebook.
I leave you with an interesting fact shared by the keynote speaker Martin Waxman @MartinWaxman. Did you know that only 30% of phone usage is for making calls?